PHILOSOPHY

We believe in a simple philosophy called (s)miles—finding joy in each and every step toward YOUR goal.

HAM Running is for anyone with a goal, from finishing your first-ever 5k to running faster and further than ever before, we take the guesswork out of the equation and will work with you to create a customized training plan tailored to YOU. 

Most importantly, HAM Running is designed to help each athlete enjoy the journey to the finish line with support, expert knowledge, and someone who can make adjustments to meet the demands of your life and goals. We are a community that supports one another in both running and in life. Our approach fosters forward motion in all aspects—whether you need motivation and accountability, support designing and structuring your training, or race strategy—we are here to help as much as you need. 

If 1-on-1 coaching is not for you, we offer customized 5K, 10K, half-marathon, marathon, and ultramarathon plans.

HAM Running offers several coaching/training programs to fit any athlete’s needs. To ensure all runners receive the personalized attention and care they deserve, each coach has a limited number of athletes they work with. When those slots are full, runners will be put on a waiting list until a slot opens up.

Not seeing a plan that works for you? Send us a note! Let’s connect to find a solution that works for you and your goals!

$145/4 weeks • Most popular

1:1 Coaching

WHAT’S INCLUDED:

  • Initial phone consultation and athlete intake analysis (30 minutes)

  • Personalized training schedule with pace recommendations

  • Weekly training program modifications based on progress

  • Weekly email/text/Final Surge communication

  • Fueling/nutrition support

  • Personalized goal race day plan

  • Strategy session for goal races

  • Post-goal race review call

+ Add on: Customized strength and mobility exercises: $40/4 weeks

$200 / 16-Week Plan • $240 / 20-Week Plan

Custom Training Plan

Note: This a personalized plan tailored to your life, but does not include 1-on-1 coaching.

WHAT’S INCLUDED:

  • Initial phone consultation and athlete intake analysis (45 minutes)

  • Personalized training schedule with pace recommendations

  • Occasional Final Surge communication

  • Personalized goal race day plan email

$160/4 weeks

Premium 1:1 Coaching

WHAT’S INCLUDED:

  • Initial phone consultation and athlete intake analysis (45 minutes)

  • Personalized training schedule with pace recommendations

  • Weekly training program modifications based on progress

  • Weekly training schedule modifications

  • Unlimited email/text/Final Surge communication

  • Weekly workout feedback and review

  • Race day / training fueling/nutrition guidance

  • Personalized goal race day plan

  • Strategy session for goal race

  • Post-goal race review call

  • Personal 30-minute coaching call every 8 weeks

$200/4 weeks

Premium 1:1 Coaching

WHAT’S INCLUDED:

  • Initial phone consultation and athlete intake analysis (45 minutes)

  • Personalized training schedule with pace recommendations

  • Weekly training program modifications based on progress

  • Unlimited training schedule modifications

  • Unlimited email/text/Final Surge communication

  • Daily workout feedback and review in Final Surge

  • Race day/training fueling/nutrition support

  • Customized strength and mobility exercises

  • Strategy session for goal races and training races (ie: races scheduled during a training cycle)

  • Personalized goal race day plan

  • Unlimited pre-race review calls

  • Post-goal race review call

  • Monthly personal 30-minute coaching call

    • Contact for pricing for additional communication plans: ie: weekly phone calls/video calls

Map of the United States showing states athletes are from: Arizona, Utah, Texas, Indiana, North Carolina and Massachusetts

Where our athletes call home

Our online coaching platform allows us to coach athletes from coast to coast.

Check out the map to see where our athletes call home.

Testimonials

  • Woman wearing "Jordan" singlet jumps, clicking her heels together in front of the ocean

    In just two years with Nicole, I’ve become stronger, fitter, and faster—hitting a PR on my 64th marathon and running paces faster than in my 20s! I met her during a marathon and was drawn to her kindness, respect for others, and incredible speed. Nicole’s coaching is personalized, detail-oriented, and flexible, perfect for busy athletes. As a working mom of four, she understands life’s demands and adjusts training accordingly. I highly recommend Coach Nicole—her energy, expertise, and support make all the difference!

    Badia, Massachusetts

  • Two woman wearing athletic apparel hold glasses of orange juice in their hands and stand smiling next to one another

    I’m a 40-something runner who hadn’t run in nearly five years due to overtraining injuries and life. Nicole’s infectious enthusiasm convinced me to start again—and sign up for a half marathon. She tailored my training to fit my life, pushing me to improve while preventing injury. Unlike generic plans, she adjusted based on my progress, providing constant support. Her deep knowledge of training female athletes is unmatched. I felt the strongest I ever have and trusted her to coach me to my first marathon in five years. Nicole truly cares and helps you reach your goals!

    Kathy, Utah

  • A baby is asleep in a jogging stroller next to a woman wearing sunglasses and another woman crouching holding on to a dog

    Working with Kim as a running coach has truly been life changing. She has helped me feel stronger than ever especially after having a baby. And has supported me with kindness and encouragement over the last year. From not being able to run a mile to preparing to run a half marathon, her coaching has helped me reach beyond my goals.

    Alice, North Carolina

  • Man smiling and wearing a medal

    Nicole and HAM Running transformed my running journey with expert guidance every step of the way. The structured program and helpful feedback made each training session purposeful and motivating. Thanks to their coaching, I achieved something incredible – shaving nearly an hour off of my marathon personal best​​!

    Alec, Arizona

  • Investing in a training plan with HAM Running has been one of the best investments of my life. Coach Kim made my goals feel important, even though I’m no Olympic athlete. She created a plan tailored to me, focusing on strength and effort, making it accessible and achievable. With her guidance, I accomplished far more than I ever expected, running strong and consistently. Even when I doubted myself, she reminded me of my goals and pushed me to exceed my expectations. I can’t recommend HAM Running enough—every athlete deserves a coach like Kim or Nicole.

    Haley, Indiana

  • Woman running a race in orange tank-top and black shorts

    Nicole was an extremely attentive coach, and my training plan was incredibly personalized on my way to a massive marathon PR. She was positive and encouraging throughout the process, while pushing me to limits beyond my imagination, with full belief that I could meet them. And I did.

    Heather, Arizona